- white hat - based on facts
- red hat - intuition and feeling aspect
- black hat - negative aspect
- yellow hat - positive aspect
- green hat - creative aspect
- blue hat - controlling information
- grey hat - religious perspective
Topic – creativity thinking skill
I learn about how to generate our creativity thinking. The creativity comes from knowledge that most probably we get from our past experiences and relate it into what information ideas that we have, in order to introduce the new variety of inventions. The invention must be suitable to market either now or future.
- aesthetic - relate to emotional relationship between person and product
- ergonomic - relate to non-emotional relationship between person and product
- technical - the product performance
- economic - total cost to the customer use of the product
Wednesday, April 07, 2010
Topic - five disciplines of innovation
We need to form a new group of five and think about products or services that can undergo innovative development that suit to customer needs and wants at the market right now. My group agrees to improvise existing product which are baby carrier, baby stand, umbrella as a shelter for a baby and baby stroller that combine different function into one which known as EZ-Bag pack. The target market is parent that range from bottom to upper class of economy.
Thursday, April 08, 2010
Topic - five disciplines of innovation
In a group, we need to come out with product or service that relate in the Biotechnology. We need to prepare presentation of proposal about business planning that contain what types of business are we doing, budgeting and marketing strategies. My group agrees to sell product that known as edible fruit coating that use Chitosan which name as Chito-coat. It is HALAL, non-toxic and certified by SIRIM. Our target market is for individual usage like fruit stall, hypermarket like GIANT, and TESCO, and larger scale industry like FAMA. Our capital is 1 million. After presentation, we need to re-write back because it not enough convincing and too long for presentation of 5 minutes.
Friday, April 09, 2010
Topic - five disciplines of innovation
We re-write again and this time we really focus on what special of our product to customers. We use formula of NABC
N: what customer needs?
A: How to approach them?
B: Benefit that they get from our product
We practice what we prepare and present within 1 minute. We choose our best presenter; two persons and they need to convince our valued customers and investors.
No comments:
Post a Comment